Museek Music Market
User research, User Personas, IA and UI for Museek Music Maket Platform
#userinterface #ui #music #database #mobile #web #app
Client idea is to build a music database that allows users to search and browse the music they love, contact artists and labels, sell new and used records, buy digital releases, organise and track their collection and wantlists and find relevant information about discographies and history of artists and labels. The net offers already a number of established platforms for browsing, buying and selling physical and digital music, streaming services and database. The opportunity here is to all of these in one platform.
My role was to run a competitor research to find strong and weak point of the platforms, run a user research to understand how people deal with online music nowadays, create user personas, build IA and wireframe, design a cross platform UI for web, mobile and android.
We analysed some of the major music platform around the net and gathered a lot of useful information about their user base, what kind of service they stand out for, which ones are strong in streaming, which ones allow interaction and messaging between users, artists and label owners, what's the best place to sell and buy physical releases and which one is for digital. Each platform excels in one or two services, and lacks in all the others, so the we validated the opportunity of building a place where all these services are offered.
The goal of the research was to understand how people use music platforms, what are their goals, what are their frustrations and what they really expect when using a music platform. We run a survey recruiting targeted audience on Discogs.com, and non targeted audience on Facebook, LinkedIn and Twitter.
Questions were around these topics:
Which music media do users prefer ( vinyl, streaming, digital )
Do they collect music, and if yes, in which format
What music platform they use and why
Do users buy or sell physical releases ( vinyl, cd )
Are they professionally into the music business ( dj's, producers, music store owners, label managers )
Are they interested in old and out of print music
Do they stick to favourite artists, labels and style or they enjoy random music
How much time do they dedicate to listening to music